Do you think if a site has a lot of features/content, but has an unappealing theme can effect whether or not, the site will be successful?I agree with what Diem said.
Art and lore I feel has a heavy impact on making the game stand out.
(Probably gonna also say the site's layout/theme also has a hand in making the site appealing or not as well)
I agree. An easy to navigate pet site is key and I think it helps users stick around a lot longer as well.Navigation I feel is pretty important.
Most pet sites I've seen have a long list of click-through links along the side. I understand that they are all there to get you somewhere specific, but this is where I feel the layout is pretty important.