What has Thread done wrong?

Henrywrites

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Thread is a social media app developed then during the time Elon Musk bought Twitter. What do you make of the app? A lot of people opened an account there in those days, but it seems the platform is not being talked about much nowadays. What do you think has changed so far?
 
Facebook launched Threads with minimal features, aiming to be a direct competitor to X right from the start.



However, they’re now introducing a variety of new features similar to Bluesky. For instance, Threads has added a “starter pack” feature, something Bluesky has offered for a while. They’re also rolling out a “post scheduling” feature, allowing users to schedule posts in advance.



Threads initially had a strong launch but seemed to lose momentum. Meta claims Threads has over 100 million daily users, but I wonder if that count includes users who encounter Threads content while logged into Instagram or Facebook, as Threads is integrated with those platforms.

I really don’t know too many people that use Threads compared to Bluesky and X.😅
 
Facebook launched Threads with minimal features, aiming to be a direct competitor to X right from the start.



However, they’re now introducing a variety of new features similar to Bluesky. For instance, Threads has added a “starter pack” feature, something Bluesky has offered for a while. They’re also rolling out a “post scheduling” feature, allowing users to schedule posts in advance.



Threads initially had a strong launch but seemed to lose momentum. Meta claims Threads has over 100 million daily users, but I wonder if that count includes users who encounter Threads content while logged into Instagram or Facebook, as Threads is integrated with those platforms.

I really don’t know too many people that use Threads compared to Bluesky and X.😅

This is the point where I don't get where they are getting the stats that they post because some of my friends that used to make use of them finally decided to focus on X and Bluesky. Threads has got a lot of work to do should they aim to become better.
 
Mark Zuckerberg seems not to have pushed Thread as he did for Facebook, and that must have contributed to the downfall. I still believe him and the team should have done more.
Exactly! They waited until Bluesky started gaining traction before implementing new features—it seems like they were worried about the competition. They had the potential to do a lot last year when they first launched, but starting without even the bare minimum features wasn’t a great idea.


The app also feels more like Instagram now, with so many pictures appearing in the feed.



They’re claiming to have 300 million monthly active users now, but do you believe that?