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New Neopets merchandise is coming soon as they recently inked a new master toy deal with PhatMojo.
Inspired by a roster of 55 digital creatures from the game, the toyco will unveil its licensed line of plush, figures and collectibles at Licensing Expo next week
Neopets is expanding its consumer products program through a new global master toy deal with PhatMojo.
The LA-based toyco will manufacture and distribute Neopets-branded plush, figures and collectibles to its network of global retail partners, including Walmart, Target and Amazon. The Neopets team is planning to unveil a starting lineup of these toys—drawing from the game’s rich roster of 55 virtual pet characters—at Licensing Expo next week.
PhatMojo is no stranger to creating toys for gaming brands, having already signed master toy deals for horror title Poppy Playtime(Mob Entertainment) and Roblox games such as Piggy, Rainbow Friends and Pet Simulator X.
This new toy deal was brokered by New York’s Carlin West Agency, which started repping the Neopets brand in 2020 and has since has brought in other licensees including Upper Deck (trading card game), Hot Topic (apparel), What’s Your Passion (jewelry) and Just Funky (lifestyle items).
Source: Neopets inks a master toy deal with PhatMojo
What are your thoughts on this new deal between Neopets and Phatmojo? Are you looking forward to new Neopets merchandise?
