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Click has recently became the new distribution partner of the Neopets blind Plush merchandise line up, which was once supplied by PhatMojo. This partnership will enable PhatMojo to bring the Blind Plush merchandise to a lot more areas that they won’t able to distribute to prior.
PhatMojo’s Neopets Blind Plush sold out at specialty retailers in the US, proving fan demand for expanded distribution.
PhatMojo’s Neopets Blind Plush, which launched at specialty retailers in January 2025, sold out within hours in the US—a testament to the enduring love and enthusiasm of the Neopets community.
In the UK, Click has gained the distribution rights for the Neopets Blind Plush range, with stock available now.
This overwhelming demand is driven by both nostalgia and the passionate engagement of longtime fans and new players alike, reinforcing Neopets’ status as a beloved brand that continues to thrive both online and in the physical world. With over 150m global users and 4.1m monthly visits, Neopets has remained a cultural phenomenon since the early 2000s, bringing generations of fans together.
“The response from the Neopets community has been nothing short of phenomenal,” said Bill Graham, president at PhatMojo. “These sales confirm what we already knew: Neopets is more than a game—it’s a lifestyle. Fans are eager to bring their favourite virtual pets into the real world, and we’re excited to continue delivering products that capture the magic of Neopia.”
For over two decades, Neopets has fostered a dedicated fanbase through digital pet adoption, interactive mini-games and an expansive lore-filled universe. This plush launch highlights the opportunity for expanded retail distribution, ensuring even more
fans can collect and cherish their favourite Neopets in tangible form.
With this unprecedented demand, PhatMojo is exploring ways to bring Neopets merchandise to a broader audience. Additional waves of Neopets plush and collectible toy lines are in development, promising even more ways for fans to interact with these virtual pets beyond the screen.
As Neopets continues to bridge the gap between digital nostalgia and physical collectibles, PhatMojo remains committed to honouring the legacy of the brand while expanding its reach to a new generation of fans.
Source: Click gains UK distribution rights for Neopets Blind Plush
PhatMojo’s Neopets Blind Plush sold out at specialty retailers in the US, proving fan demand for expanded distribution.
In the UK, Click has gained the distribution rights for the Neopets Blind Plush range, with stock available now.
This overwhelming demand is driven by both nostalgia and the passionate engagement of longtime fans and new players alike, reinforcing Neopets’ status as a beloved brand that continues to thrive both online and in the physical world. With over 150m global users and 4.1m monthly visits, Neopets has remained a cultural phenomenon since the early 2000s, bringing generations of fans together.
“The response from the Neopets community has been nothing short of phenomenal,” said Bill Graham, president at PhatMojo. “These sales confirm what we already knew: Neopets is more than a game—it’s a lifestyle. Fans are eager to bring their favourite virtual pets into the real world, and we’re excited to continue delivering products that capture the magic of Neopia.”
For over two decades, Neopets has fostered a dedicated fanbase through digital pet adoption, interactive mini-games and an expansive lore-filled universe. This plush launch highlights the opportunity for expanded retail distribution, ensuring even more
fans can collect and cherish their favourite Neopets in tangible form.
With this unprecedented demand, PhatMojo is exploring ways to bring Neopets merchandise to a broader audience. Additional waves of Neopets plush and collectible toy lines are in development, promising even more ways for fans to interact with these virtual pets beyond the screen.
As Neopets continues to bridge the gap between digital nostalgia and physical collectibles, PhatMojo remains committed to honouring the legacy of the brand while expanding its reach to a new generation of fans.
Source: Click gains UK distribution rights for Neopets Blind Plush